Thömus is a global leader in customizable high-tech bikes. However, customers lack a way to visualize and configure their custom bikes independently, leading to uncertainty and hesitation to start the configuration process. The sales team, on the other hand, lacks tools for remote, user-centered consultations, which impacts customer experience and hinders international growth.
The solution is an award-winning e-commerce 3D bike configurator.
When I took over the project, a mid-fidelity prototype of a 2D configurator was already in place. I assumed the roles of Lead Product Designer, Art Director, and Consultant.